In 1975, Sidas was established by three ski instructors looking for ways to make skier’s feet more comfortable. The brand founders decided to make insoles moulded to each individual foot shape to provide more
sensation and reduce discomfort inside ski boots. Not having specialist tools to hand, they moulded their first insoles with a gratin dish and a cushion! The venture was a success, and so began the company’s long history.
Sidas then began to grow rapidly, providing comfort solutions not only for skiing but also for other sports such as cycling, running and outdoor pursuits, as well as everyday.